60 second spot. various spots. spot 1. a man glancing at a woman catching a taxi in NY. BAM he sees her GORGEOUS shoes. Stilletos. Now think the line up of life in polaroids in a movie "Run Lola Run". Polaroids reveal them sharing a taxi, her on the phone, yelling YES ! and inal polaroid steamy make out session between the two". rewind back. Man says. I LOVE ITALIAN SHOES. spot 2. A woman about to leave the appartment for work. she is a secretary ( appropriately dressed with agenda in her hands) . Last glance before she gets out of the door. BAM her shoes. Sexy comfortable yet dangerously thin heels. Now think the line up of life in polaroids in a movie "Run Lola Run". Polaroids of her going to fetish store > A random man in store surrendering his credit card for her to pay for all her latex, dom gear > her going to office dressed in gear > her boss dropping to his knees with THAT look in his eyes> her walking him on leesh on the streets. spot 3. the scenarious are endless all plaid out on our secret desires whatever they might be that get triggered in our brain by the appearance of well made italian shoes.