Sky HDTV "SKY from Friend to Friend"

The history of cable TV in Brazil can pretty much be summed up to one word – SKY.

SKY was Brazil’s first cable television provider and the first digital satellite provider. After 13 years of Brazil operations, SKY merged with DIRECTV in 2006, and today, SKY is the largest operator of HDTV in Latin America. They offer HD for more than 1.8 million customers, a third of all cable subscribers in Brazil.

Yes, SKY was the first to launch almost everything that makes Brazilian TV great; the original digital television, interactive TV, the first digital video recorder (SKY+) and they have the most high-def content in the market on SKY HDTV.

Now, SKY is asking the Zooppa community to develop highly creative and unusual video or print ads based on some of the amazing features of their HDTV offering.

Your Mission

SKY wants you to develop video or print ads promoting one or more of the below features of SKY’s Brazil HDTV subscription satellite television service.

Even though these ads are meant to promote the service in Brazil, your ads should be in English. These ads are to be part of the “SKY From Friend to Friend” promotion, so the idea is to make an ad that communicates one or more of the below benefits directly to a friend.

SKY is especially looking for ads that are fun, unusual & persuasive. You must include the SKY HDTV logo (and you can’t alter the logo in any way).

1. Number of Channels SKY HDTV provides up to 29* channels in High Definition


2. Remote Recording You can schedule recordings of your favorite shows from anywhere, by phone or by the web


3. Search Functions SKY HDTV gives you the option to search for your favorite shows by title, category or topic


4. Programmable Recording SKY HDTV allows you to schedule recurring programming- so that you never miss your favorite shows


5. 500 GB Storage With 500 GB of storage, you’ve got the room to save all your favorite shows

*previously this brief said SKY offered up to 28 channels. Please see Forum discussion regarding this point.

So let’s recap. Pick a benefit (one or more), pick a friend, make a video or print ad about how that benefit matches your friend!

There will not be individual prizes for each of the above benefits- the prizes will go to the makers of the best ads overall.

Requirements

Videos should not be longer than 60 seconds.

You must include the SKY logo.

**Note**

SKY is running two competitions- separate contests on the Zooppa USA site and on the new Brazil site.

Zooppa members are encouraged to participate in both competitions, but one ad cannot win in both competitions; ads cannot simply be translated to fit into the other competition.

Users can win awards in both competitions, but winning entries must have different concepts & executions.

Questions? Comments? Just want to talk about the SKY Contest?

Check out the SKY Forum Thread


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