JONES GABA BRIEF

What does an insect and a Japanese gamer have in common? No, it's not 6 legs... it's GABA! You probably haven't heard of GABA, but it's a gamma amino butyric acid! Ok, still heard of it? That's because it hasn't made it to the US yet, but it's on the way because Jones Soda is launching the first and only GABA drink in the US! In Japan, it's known for its ability to increase focus and decrease bio stress markers in your saliva like immunoglobulin... that's right, your spit is stressed too! Joking aside, it has a calming effect on the mind and stimulates your mental abilities without geeking you out. It's a neurotransmitter that naturally relaxes muscles and keeps you from being scatter-brained. Before big games, exams, or even job interviews, this drink will give you the focus and calm you need to win!

Jones Soda has been a leading advocate for freedom of expression through sports, drinks and your images on their bottles. Whether you're a snow/skate boarder, surfer, or an avid gamer you know that Jones has got your back and your taste buds. Jones Soda has been an innovator of new flavours and has always understood the "power of the people". Because of their trust in you, they have decided to kick off this new era of energy drinks with you in mind. In fact, they're depending on you to knock their socks, hats and asses off with your new ideas of how you would launch this product and how you would categorize it. We want the most independent, edgy, irreverent, rebellious examples of how you see this product fits into the lifestyle of the adventurous, gaming, and computer savvy youths of today. Start date Feb 6th. You have time until April 19th 2009 to participate!

Total prizes 7,500 Zoop$