VIDEO: Make the ad like a Japanese game show. Or maybe it's a Japanese game show and the contestants are, the target market, young americans. They are very confused with the colorful craziness, but are handed a GABA and now see what the Japanese TV viewers normally see (because now the americans are focused, or transend into a state of mind). What they see...I'm not sure...maybe that isn't known, but one of the americans suddenly can speak japanese and, by the reaction of the japanese host, wins the show. The un-Gaba american looks on with confusion. TAG: GABA. The no fear of freak out formula.