60 seconds commercial. first shot - baby sonogram ( ultrasound video of a baby in a womb) , baby is wearing red italian shoes. its a girl. girl steps out into life, sots of her going thru life, all in italian shoes ( variety) . mostly what we see is legs walking thru life. emotion is depicted by the camera work. Gamorous and fashionable and powerful are the words to be used. last shot - order to ship to Italy. Milan. we see X-Ray machine. Casket. Woman inside. RED HIGH HEELED SHOES. Tag line could be : " My life in Italian shoes. A trip of a lifetime. I love italian shoes"