I am Crushed Melon

Jones is an established and well-respected brand. We wanted to catch it up to 2009 by increasing its popularity on Twitter. As Jones is its own brand, its drinkers have their own stories and adventures-- their own labels. This campaign urges Jones fans to represent their labels over Twitter, showing current and potential Jones drinkers some love and respect. CW: Andrew Nhem | http://andrewnhem.com AD: Stephanie Choi | http://stephaniechoi.com